Read the Pkolino case study in your text. Write a 2-3 page APA style paper that includes a discussion of the following:

Provide a summary of the Pkolino “story”.

Is the business plan thorough and capture all of the learning that Antonio and JB have accumulated?

If not, what additional questions do you believe Antonio and JB need to answer through further planning before they launch the venture?

What are the weakest parts of the business plan?

What are the strongest parts of the business plan?

What areas need improvement?

Provide 3-5 APA style references both inline and at the end of the paper to support your analysis. Please write in 3rd person.
PRODUCT DESCRIPTION
BA 470 Week 2 Assignment,
P’kolino plan is to grow by introducing some new and additional products to the high-end market and they have also a plan to expand via introducing new product lines. They distribute products directly to the consumers and have a plan to do partnership with retailers (Bygrave & Zacharakis 2011).
Is the business plan thorough and capture all of the learning that Antonio and JB have accumulated? If not, what additional questions do you believe Antonio and JB need to answer through further planning before they launch the venture?
Antonio and JB must answer these questions before launching:
  • P’kolino is specifically targeting children of age 0-8 years only. Why not the above 8 years children? They can also cater that market as playing trend is increasing with age as child got some conscious. So I believe that Antonio and JB should have planned something for that. This market is also extremely profitable.
Antonio and JB should have planned something for outdoor playing. As it is observed in that case that children get bored very quickly by the products and furniture. Environment
P’kolino plan is to grow by introducing some new and additional products to the high-end market and they have also a plan to expand via introducing new product lines. They distribute products directly to the consumers and have a plan to do partnership with retailers (Bygrave & Zacharakis 2011).
Is the business plan thorough and capture all of the learning that Antonio and JB have accumulated? If not, what additional questions do you believe Antonio and JB need to answer through further planning before they launch the venture?
Antonio and JB must answer these questions before launching:
  • P’kolino is specifically targeting children of age 0-8 years only. Why not the above 8 years children? They can also cater that market as playing trend is increasing with age as child got some conscious. So I believe that Antonio and JB should have planned something for that. This market is also extremely profitable.
Antonio and JB should have planned something for outdoor playing. As it is observed in that case that children get bored very quickly by the products and furniture. Environment