• From the e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.
  • Imagine that you are a direct competitor of Twitter and your company’s name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your response.
PRODUCT DESCRIPTION
MKT 500 Week 3 Discussion,

Introduction
Baby boomers are the generation that was born amid 1946 to 1964. In other words, they were born after the Second World War. Gen Nester is the young generation thereof amid 19-34years. There is a great variance amid the two groups in terms of their ideas and especially in the management perspective (William & Page, 2011).
Comparison between baby boomers and generation nester

Introduction
Baby boomers are the generation that was born amid 1946 to 1964. In other words, they were born after the Second World War. Gen Nester is the young generation thereof amid 19-34years. There is a great variance amid the two groups in terms of their ideas and especially in the management perspective (William & Page, 2011).
Comparison between baby boomers and generation nester

Introduction
Baby boomers are the generation that was born amid 1946 to 1964. In other words, they were born after the Second World War. Gen Nester is the young generation thereof amid 19-34years. There is a great variance amid the two groups in terms of their ideas and especially in the management perspective (William & Page, 2011).
Comparison between baby boomers and generation nester

Introduction
Baby boomers are the generation that was born amid 1946 to 1964. In other words, they were born after the Second World War. Gen Nester is the young generation thereof amid 19-34years. There is a great variance amid the two groups in terms of their ideas and especially in the management perspective (William & Page, 2011).
Comparison between baby boomers and generation nester