MKT 571 WEEK 2 TEAM ASSIGNMENT MARKETING PLAN PHASE I

MKT 571 WEEK 2 TEAM ASSIGNMENT MARKETING PLAN PHASE I

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For the first part of this plan, identify a new product idea for a company (company must be domiciled outside of the U.S) you would like to learn more about.  Then create a paper or outline (of approximately 2000 words) in which you include the following components for two different markets – your domestic market and a second market (cannot be the U.S.). You will be creating a marketing plan for both markets, simultaneously. 

Include the following components for both markets, based on your research:

– A description of the product and its attributes
– Market needs – how do you know the product is needed in both markets?
– Market growth- how big is the potential market and how fast it is growing in both markets?
– A brief SWOT analysis of the product idea – for both markets.  The internal analysis will be the same for both countries but the external analysis (O/T) will be different.
– Potential competition in both markets, based on research.

As the plan is developed, use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Be sure to review the instructor policies to insure you comply with reference and formatting requirements.

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